Starting with a brief will set a clear and strong foundation for the whole project.   

What a good design brief includes

• About your project / brand

A quick 2-3 sentence summary is perfect.  If you have a name and logo for your project please let us know.

Ideas to write: Inner city apartments with an urban industrial feel.

• Target audience

This can be very broad and hard to pin down but it does help if we know a little bit about the people using the space. I.e, over 55’s.

• Important values to communicate in the renders

  What feelings and messages do you want the images to communicate to your viewer?  This part of the brief ensures our designers approach the task with the right goal in mind.

• Furniture & styling preferences

This is where you can really describe the visual style you're looking to achieve with your renders. If there is a design style that you particularly like or dislike - explain why in the brief. Whether you want something artistic and bold, sophisticated and minimal, funky and colourful or warm and cosy,  This is your chance to let our designers know.

If you're not entirely sure why you like a certain design style, good starting points include:

• furniture and styling reference images

• mood - do you want the space to feel luxurious, spacious or minimalistic?  Should it feel light and bright, fun and colourful or more dark and cosy?

• overall lighting - do you like night time renders, bright daylight or a lovely golden glow that a beautiful sunset/sunrise will provide?

• dislikes - sometimes there are just certain styles you don’t like. Telling our designer what you don't want from the start will save you time.

Where to find reference/inspiration images

• Instagram

• Pinterest - create a board and share the link in your brief.

• Renders from previous projects - This can help explain what you want or don’t from your new marketing material.

• Houzz

• Furniture or interior design websites

We hope these tips help you with your next project.